Why Most Salespeople Fail Before They Even Start
Sales isn’t about talking more. It isn’t even about presenting better.
It’s about asking better questions.
Yet, most salespeople miss the mark. They focus on features, scripts, and pitches, when in reality, the smartest salespeople know one powerful truth:
👉 One right question can unlock the deal.
And in my 22+ years of coaching, I’ve seen this single question double sales pipelines, shorten cycles, and win trust instantly.
The Power of Asking the Right Question
Every buyer has hidden motivations. They don’t always tell you what’s stopping them. They don’t always articulate urgency.
That’s why you, as a salesperson, can’t afford to guess.
When you ask the right question, you:
Expose the real obstacle holding them back.
Help them clarify their own priorities.
Position yourself as a trusted advisor, not just a vendor.
The One Question Revealed
Here it is:
“What’s stopping you from achieving your sales/revenue goal right now?”
Simple. Direct. Disarming.
Why it works:
It shifts the focus from your product to their problem.
It creates space for honesty.
It uncovers urgency and buying triggers in seconds.
Why This Question Works Like Magic
1. It Cuts Through the Noise
Instead of going around in circles, this question forces clarity.
2. It Builds Trust
Prospects see you care about their reality, not just your agenda.
3. It Creates Urgency
When buyers verbalize obstacles, they also verbalize urgency to act.
4. It Guides the Sale Naturally
You’re not pitching. You’re diagnosing (like we discussed in your last blog).
How to Use This Question in Sales Conversations
Timing matters. Don’t ask too early. Build some rapport first. Then:
Ask with Curiosity, Not Pressure
Tone matters more than words. Say it with genuine interest.
Listen Actively
When they answer, don’t interrupt. Let them fully express.
Dig Deeper
If they say, “We lack good leads,” ask: “What’s causing the leads to drop in quality?”
Mirror Their Words Back
“So what I hear is that lead quality is draining revenue potential. Is that right?”
This builds instant alignment.
Real-Life Example From My Career
I once sat across from a client debating whether to invest in training. Instead of pitching my program, I asked:
“What’s stopping your sales team from hitting their targets consistently?”
The CEO paused, thought, and then admitted: “We don’t have a clear call structure — reps are winging it.”
That was my opening. I explained how my frameworks solved that exact issue. Within two weeks, they signed up for a ₹40 lakh program.
Mistakes to Avoid With This Question
Don’t Rush It: Build rapport first.
Don’t Sound Scripted: Make it conversational.
Don’t Ignore the Answer: The real mistake is asking, then going back to pitching.
The Ripple Effect of Asking the Right Question
When you start asking this question consistently, you’ll notice:
Prospects open up faster.
Objections surface earlier (so you can handle them sooner).
Closing feels smoother — because the buyer sells themselves on urgency.
Conclusion: Sales Success Is About Asking, Not Telling
The average salesperson talks.
The great salesperson asks.
The top 1%? They ask the one question that changes everything.
Next time you’re in a sales call, don’t rush into features and slides. Lean in, smile, and ask: “What’s stopping you from achieving your goal right now?”
That’s how you double your sales without doubling your effort.
If you want to learn the exact questions top 1% professionals use to close faster, grab my FREE guide: “5 Secrets to Become a Top 1% Sales Professional.”
📲 Message me directly on WhatsApp at +91 9348101001 and I’ll send it to you instantly.
Pro Tip:
“One question can double your sales: What’s stopping you from achieving your goal right now? Use it — and watch doors open.”
When you stop telling and start asking, you shift from salesperson to trusted advisor. And advisors don’t chase deals — deals chase them.
Hey.. I am Bharat Ogirala
Bharat Ogirala, a leading sales coach in India with 22+ years’ experience, has trained 15,000+ professionals, empowering them to excel in sales, leadership, and business growth.
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The Sales Gurukul is a premier sales coaching and mentoring platform founded by Bharat Ogirala, dedicated to transforming sales professionals into top 1% performers. It blends proven strategies, AI-enabled tools, and intuitive intelligence to help individuals and businesses accelerate growth, close high-value deals, and build lasting client relationships.
Call / WhatsApp: +91 93481 01001
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